newydd | new

Independent practice · Social impact

Make progress
with the hard
questions.

newydd|new works with organisations to explore questions that matter to them and the people they work with.

Through research, strategy, coaching and facilitation, we bring fresh perspectives, make space for different voices and help people find a shared way forward.

How we can work together

Selected work

Exploring questions together.

A selection of projects showing how we work with organisations and collaborators, what we explored together and what came out of the process.

Hands holding autumn leaves.
Social Care Wales
Pressure and possibility in social care
March 2026
Discovery research

Understanding what local authorities need to make improvement and innovation possible in social care in Wales.

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A country road through green countryside in sunshine.
Kerry Ferguson MS & Anna Nicholl MS
Exploring new models of rural healthcare
October 2026
Discovery research

Looking beyond individual services and ideas to understand the conditions needed for change in rural healthcare in Wales.

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Ceramic vessels arranged on workshop shelves.
Amgueddfa Cymru
A shared direction for a national museum
18 June 2025
Facilitation

Helping trustees and senior executives explore the museum’s future together.

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Tools and materials arranged in a workshop.
Benthyg Cymru
Finding a shared purpose for what comes next
July 2026
Facilitation

A board away day focused on purpose, long-term vision and the outcomes that matter.

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The Severn crossing spanning the estuary.
Media Cymru
Exploring a Cardiff–Bristol Creative Corridor
July 2025
Discovery research

Exploring how closer collaboration between the creative economies of Cardiff and Bristol could support innovation, shared opportunity and environmental sustainability.

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Blue, green, pink and orange sticky notes arranged beside hand-drawn connections on a workshop whiteboard.
Wales Centre for Public Policy
Exploring a sustainable future for local government in Wales
March 2026
Discovery research

Bringing together evidence and perspectives from people working in and with local government to explore how councils in Wales could move towards a more sustainable future.

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Aerial view of Grangemoor Park and Cardiff Bay from Llandough.
Cardiff Capital Region
Exploring mission-informed innovation for Cardiff Capital Region
June 2026
Discovery research

Exploring whether missions could help Cardiff Capital Region bring clearer direction to its innovation work and connect economic objectives with wider wellbeing outcomes.

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Pink, yellow and blue houses beneath the church tower in Aberaeron, Wales.
Community Housing Cymru
A shared mandate for change
9 July 2026
Facilitation

Helping trustees and senior leaders explore a changing operating environment and shape the next stage of Community Housing Cymru’s corporate plan.

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Four sharpened coloured pencils in yellow, red, green and blue against a white background.
Wales Arts Health and Wellbeing Network (WAHWN)
Finding a shared direction for arts, health and wellbeing
February 2026
Facilitation

We worked with Wales Arts Health and Wellbeing Network to create space for its trustees to reflect, connect and explore a shared direction for the organisation’s next stage.

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A close-up of brightly coloured artists’ pastel sticks arranged together.
Arts Council of Wales
Exploring the next chapter for arts and health in Wales
June 2026
Facilitation

We worked with Arts Council of Wales and arts and health leaders to reflect on their experience, imagine the future of their roles and explore what would help them move towards it.

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Ways of working

How we can work together.

01

Discovery research

Understanding a challenge together.We bring together evidence, experiences and different perspectives to explore what’s happening, what matters to people and where there may be opportunities for change.

Explore
02

Strategy & programme design

Connecting purpose with practice.We work with you to clarify what you want to achieve, understand how your work fits into the bigger picture and shape programmes that deliver the outcomes you’re looking for.

Explore
03

Scaling

Exploring how your work can have greater impact.Through coaching, research and practical tools, we help you think through what scaling could mean for your work, who it could benefit and what would be needed to make it happen.

Explore
04

Facilitation

Making space for conversations that matter.We design and facilitate conversations that help people hear different perspectives, explore questions together and find shared direction. Each session is shaped around your people and what you want to achieve.

Explore

About newydd|new

Fresh perspectives. Shared experience.

newydd|new brings together experience in social innovation, research, policy and systems change. Led by Rob Ashelford, we work with a network of trusted collaborators, bringing different skills and perspectives to each project.

Meet the practice

From the blog

A country road through green countryside in sunshine.

Sample post · Discovery research

Making space for better questions

A few reflections on listening, connecting evidence and experience, and finding a useful place to begin.

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Get in touch

Have a question you’d like to explore together?

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